Imagemonitor Liechtenstein
In a nutshell
The Imagemonitor 2025 is the first systematic survey of how Liechtenstein is perceived in neighboring regions. This representative study provides in-depth insights into the Principality’s image, brand awareness, and key associations.
A solid data foundation is essential for effective national communication and brand management. The Imagemonitor provides this foundation and enables the targeted further development of Liechtenstein’s positioning.
The project directly contributes to the strategic focus: putting Europe at the center, promoting the Liechtenstein brand, and bringing the Principality to life.
- Measuring Perceptions of Liechtenstein in Key Markets
- Identifying the brand's strengths and areas for growth
- Data-Driven Communication and Marketing
- Strengthening its positioning as a diverse principality in the heart of the Alps
- Providing decision-making resources for tourism, business, and brand management
The study was commissioned in collaboration with the Government of the Principality of Liechtenstein and conducted by Empiricon AG.
Learn more in our news article.