"Hi, Favorite Neighbors!" Campaign
On September 4 and 5, 2025, the Principality of Liechtenstein will be hosting the “House of Liechtenstein” on Bahnhofsplatz in Lucerne. Visitors can look forward to a diverse program, ranging from regional specialties to exciting excursion ideas.
September 3, 2025 – With the “House of Liechtenstein,” a miniature version of the Liechtenstein Parliament building, and a 3x8-meter carpet depicting the Liechtenstein Trail, the Principality is showcasing itself as a versatile vacation destination for families, outdoor enthusiasts, and those seeking leisurely experiences. On September 4 and 5, 2025, at Bahnhofplatz in Lucerne, visitors can learn more about the diverse experiences and offerings in Liechtenstein, sample local specialties, and gather inspiration for their next short getaway—which might even take place during the upcoming fall break.
The "Hi, Favorite Neighbors!" Campaign
With the “Hoi Lieblingsnachbarn!” campaign, Liechtenstein Marketing is specifically targeting neighboring regions that are geographically close and easily accessible. The goal is to further position Liechtenstein as an attractive day-trip and vacation destination in the region. “The term ‘favorite neighbors’ refers to all those people in the neighborhood whose visit we would particularly look forward to,” explains Mathias Ulrich, Managing Director of Liechtenstein Marketing. In this regard, Liechtenstein Marketing aims to introduce itself to its two neighbors, Switzerland and Austria, in a fresh and friendly way, visiting various locations to do so. The event in Lucerne is accompanied by a cross-media campaign featuring online and offline initiatives designed to ensure maximum visibility and reach in the region.