The "House of Liechtenstein" at ITB Berlin
At ITB Berlin, the world’s largest international travel trade show, Liechtenstein is making its international debut with the new “House of Liechtenstein.” Liechtenstein Marketing’s eye-catching booth serves as the ideal platform for networking with the travel industry. At the Liechtenstein reception, Mathias Ulrich, Managing Director of Liechtenstein Marketing, will speak alongside Isabel Frommelt-Gottschald, Liechtenstein’s Ambassador to Berlin.
March 8, 2024 – ITB Berlin is the largest trade fair for the international travel industry. Over 90,000 industry professionals and media representatives will visit the Berlin Exhibition Grounds from March 5 to 7, 2024. Liechtenstein will be on site with the “House of Liechtenstein” to showcase the Principality’s natural beauty and attractions. “The entire international travel industry comes together at ITB Berlin,” says Mathias Ulrich, Managing Director of Liechtenstein Marketing. “With the House of Liechtenstein, we have created a new eye-catcher that sparks curiosity about Liechtenstein as a travel destination.”
Reception in Liechtenstein with Ambassador Isabel Frommelt-Gottschald
The Liechtenstein Reception will take place on the second day of the fair. The event will showcase the top tourist attractions for 2024. These include the fifth anniversary of the Liechtenstein Trail, the Tour de Suisse start in Vaduz, the cycling and hiking trails, and the Bad RagARTz art exhibition. Ambassador Isabel Frommelt-Gottschald will also share her Liechtenstein tip: “I think the best thing about Liechtenstein is the mountain landscape and the various views and impressions you get from there.” In the Liechtenstein quiz, participants put their knowledge to the test; the winner will receive a three-day stay in Liechtenstein. Afterward, visitors can sample wine and culinary specialties from Liechtenstein.