"Hi, favorite neighbors!"
Liechtenstein will use this slogan to promote itself in Switzerland and Austria. The new campaign, “Hoi Lieblingsnachbarn!” (Hello, Dear Neighbors!), aims to bring Liechtenstein closer to its neighboring countries and introduce the Principality to them as a vacation destination.
September 26, 2024 - Liechtenstein has several neighboring regions that are geographically very close and therefore easily accessible. To raise awareness of Liechtenstein as a day-trip and vacation destination in these regions, Liechtenstein Marketing has launched the “Hoi Lieblingsnachbarn” campaign. The term “favorite neighbors” refers to all those people in the neighborhood whose visits we would particularly look forward to. In this spirit, we would like to introduce ourselves in a fresh and friendly way to our neighbors in Switzerland and Austria who do not yet know us and whom we warmly welcome here.
This campaign is making its debut in Central Switzerland. With the “House of Liechtenstein,” Liechtenstein Marketing is heading to Zug on October 2 and 3 to reach its target audience directly, showcasing both Liechtenstein as a family and outdoor destination and as a land of culinary delights. Interested visitors will have the opportunity to learn about Liechtenstein, the Liechtenstein Trail, and regional specialties. To achieve a comprehensive impact in this region, the cross-media campaign will be supported by online and offline communication measures.