Liechtenstein as the guest country at Goûts & Terroirs 2025
This year, the Principality of Liechtenstein will be the guest of honor at the Goûts & Terroirs fair in Bulle. To mark the 25th anniversary of this renowned food and wine fair, Liechtenstein will showcase itself from October 29 to November 2, 2025, as a region of culinary delights with an alpine character, culinary diversity, and a wide range of nature and hiking opportunities.
October 15, 2025 – Together with regional producers, restaurateurs, and tourism partners, Liechtenstein Marketing is organizing an authentic trade fair presence featuring the “Restaurant Liechtenstein” and a wine bar. “We are extremely pleased to be participating as the guest country in this special trade fair year,” said Mathias Ulrich, Managing Director of Liechtenstein Marketing, at today’s press conference in Bulle. “Goûts & Terroirs is the ideal platform for us to present the Principality of Liechtenstein to Western Switzerland as a diverse travel destination—culinary, cultural, and scenic.”
A cohesive presentation with strong partners
The trade show presentation is themed “Liechtenstein’s Culinary Diversity.” Through experiences such as the 75-kilometer Liechtenstein Trail or tastings of regional products, visitors can experience the unique blend of culinary delight, adventure, and regional quality. “Our goal is to inspire many guests to visit Liechtenstein while also raising the profile of our producers, as they are the backbone of our culinary presentation,” Ulrich added.
Hello Liechtenstein – Welcome to the Land of Delights
The 465-square-meter Liechtenstein booth invites you to linger, sample, and discover. At “Restaurant Liechtenstein,” visitors can sample “Käsknöpfle” as well as other Liechtenstein specialties and wines. In the show kitchen, renowned regional chefs demonstrate how to prepare the dishes served in the restaurant. At the wine bar, the country’s four professional winemakers present their fine wines. And for those who want to learn more about the Principality, the “House of Liechtenstein” is the perfect place: the walk-through miniature of the Liechtenstein Parliament building offers insights into the Principality and its tourist attractions.