Tourism figures remain at a consistently high level
The 2025 tourism year builds on the exceptionally strong performance of the previous year and confirms the Principality of Liechtenstein’s steady growth as an attractive destination in the Alpine region. Following the record-breaking year of 2024, a high number of overnight stays was once again achieved.
March 27, 2026 - Tourism statistics released today show that demand for tourism services remains consistently high overall. According to the Office of Statistics, a total of 121,596 guest arrivals were recorded at accommodation establishments in Liechtenstein. This represents an increase of 0.8%, or 1,009 arrivals, compared to the previous year. Overnight stays declined by 4.2%, which is primarily attributable to the temporarily lower number of open establishments in the Alpine region and the resulting reduction in bed capacity.
Business and leisure tourism in the valley, as well as nature experiences in the mountainous regions, remain central pillars of tourism development. “Liechtenstein is consistently positioning itself as a high-quality destination in the heart of the Alps. The steady demand shows that our offerings meet the needs of our guests,” says Ulrike Charles, Head of Tourism at Liechtenstein Marketing.
Focus on Europe
“It is particularly encouraging that the visitor profile confirms Liechtenstein Marketing’s strategic direction,” explains Charles. The majority of visitors continue to come from Europe: Visitors from Switzerland accounted for the largest share at 30.6%, followed by Germany at 25.8%. Together, these two core markets thus account for more than half of all overnight stays. Other important source countries include the Benelux countries (5.8%), the United States (5.2%), and the United Kingdom (4.1%).
As part of its 2026–2030 strategy, Liechtenstein Marketing is systematically expanding its tourism offerings. The focus is on core European markets, particularly Switzerland, Germany, and the Benelux countries, which remain the most important source markets. At the same time, the destination’s positioning as a nature-oriented and diverse destination offering a wealth of experiences is being further refined. “According to our guest survey, nature, culture, and cuisine are among the most highly valued offerings and form the basis for further development,” says Charles. In addition, the range of offerings for families is being continuously expanded. In its marketing efforts, Liechtenstein Marketing relies on targeted campaigns in the core European markets that increase visibility and are consistently tailored to the needs of guests.
Developments in the Hotel Industry
Significant developments are also evident in the hotel industry. Despite a temporary decline in overnight stays due to reduced room capacity, the overall level remains very high. This is also reflected in the figures for the non-hotel accommodation sector, which has seen a significant increase of around 37.1%, underscoring the broad demand for various types of accommodation. At the same time, the new B&B Hotel in Eschen, which opened in the fall, has added 126 rooms—a capacity that is particularly attractive to groups and expands options for both leisure and business travelers. Meanwhile , in the mountain region, the Gorfion family hotel is undergoing extensive renovations and repositioning. Following its reopening in December of this year, the hotel will feature new family areas, an expanded water park, and additional recreational offerings.
A nature-oriented travel destination with a bright future
A key guiding principle of tourism development remains a clear focus on quality over quantity. Liechtenstein is committed to sustainable growth that ensures a high-quality experience for visitors while protecting natural resources. Respectful stewardship of nature and the landscape forms the foundation for the country’s long-term success as a nature-oriented and authentic destination in the heart of the Alps.