Sustainability is no longer just a trend—it’s an expectation. Today’s guests make more informed decisions and specifically choose eco-friendly options. By participating in the Swisstainable program, you demonstrate your commitment, build trust, and strengthen both your competitive edge and Liechtenstein’s overall reputation as a sustainable destination. Because only by working together can we make a difference.
An Overview of the Swisstainable Program
The Swisstainable sustainability program is open to all businesses and organizations in the Swiss and Liechtenstein tourism sectors. Guests interested in sustainable offerings often feel lost in the current jungle of labels. The goal of Swisstainable is therefore not to create a new certification, but rather to provide guests with clearer guidance. To this end, a program has been developed in collaboration with external experts and in close cooperation with tourism associations, in which the entire industry can participate.
Anyone who joins the movement and participates in the program may use the Swisstainable logo. To accommodate different requirements and varying levels of commitment, the sustainability program is divided into three levels: committed, engaged, and leading.
Click here for the registration documents for Level 1 Committed:
Commitment
Sustainability Check
Action Plan
There are many benefits to participating in the Swisstainable sustainability program:
- Review and Further Development of Our Own Sustainability
- Contribution to the sustainable development of Liechtenstein as a tourist destination
- Reaching a new target audience and increasing appeal in the job market
- Use of the Swisstainable logo
- Integration into specific Swisstainable marketing activities
- Presence on MySwitzerland.com
- Presence in Swisstainable's partner communications
- Access to the Swisstainable Community
As we work toward greater sustainability, we are currently pursuing three major goals:
- Creating the conditions for sustainable tourism within the organization
- The goal is to achieve Swisstainable Levels 2 and 3, which are expected to be attained in the near future
- At the same time, we would also like to join the Swisstainable program as a destination management organization. For this to be successful, it is important that as many service providers as possible also become Swisstainable.
Liechtenstein Marketing is implementing various measures to continuously improve its sustainability efforts.
- We are in close contact with government agencies such as the Office of the Environment and follow their guidelines. This is also reflected in our communications; for example, we take plant protection zones into account.
- We use targeted surveys to gather feedback from our guests regarding sustainability in Liechtenstein. What do they value? Where is there still room for improvement?
- We encourage innovative ideas and are developing a standardized idea management system to support this.