Goûts & Terroirs 2025
In a nutshell
Liechtenstein is showcasing itself as a diverse culinary destination at the Goûts & Terroirs food fair in Bulle. As the official guest country for 2025, it is presenting its culinary, cultural, and scenic diversity to a wide audience in French-speaking Switzerland. This appearance boosts Liechtenstein’s visibility and positions it as an attractive destination.
The trade show offers a powerful platform for raising Liechtenstein’s profile in a key market and specifically targeting new visitors. Culinary delights, nature, and authentic experiences meet visitors’ most important needs and make the Principality particularly attractive. At the same time, the event strengthens the Liechtenstein brand and contributes to its long-term international positioning as a destination for experiences and indulgence.
The project directly contributes to the strategic focus: putting Europe at the center, promoting the Liechtenstein brand, and bringing the Principality to life.
- Position Liechtenstein as an enjoyable and authentic destination and convey a modern image
- Increase brand awareness in French-speaking Switzerland and attract new guests
- Making cuisine, nature, and culture visible and tangible as central experiences
- Create concrete incentives for travel and boost tourism-related economic growth
The event is organized in close collaboration with regional producers, winemakers, restaurateurs, and tourism partners.
Learn more in our news article.
