ITB Berlin
In a nutshell
Liechtenstein is showcasing itself as a diverse destination at ITB Berlin, the world’s largest tourism trade fair, which takes place every March. The goal is to attract new visitors, strengthen the brand, and showcase the Principality as a “hidden gem” in the heart of Europe. During the three days of the fair, around 170 countries will be represented, and up to 100,000 industry professionals and media representatives are expected to attend.
With its presence at ITB Berlin, Liechtenstein is positioning itself internationally as an attractive tourist destination. The trade show offers a central platform for increasing its reach, targeting new markets, and specifically enhancing the Principality’s profile.
The project directly contributes to the strategic focus: putting Europe at the center, promoting the Liechtenstein brand, and bringing the Principality to life.
- Increase Liechtenstein's international profile
- Strengthen our network with partners and the media
- Position Liechtenstein as a "hidden gem"
- Highlighting tourist attractions
- Attract new guests from core markets
The project is being implemented in collaboration with tourism partners, service providers, and international networks.
This collaboration enhances visibility and ensures a consistent image of Liechtenstein as a destination to the outside world. Partnerships are a key factor in achieving sustainable impact.
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