On-site campaign in Switzerland and Germany
In a nutshell
Liechtenstein showcased itself through the “House of Liechtenstein” in various neighboring regions in Switzerland and Germany. The goal is to specifically target the Swiss and southern German markets and bring the Principality to life. Over the course of two days, direct interaction takes place with numerous interested guests.
A personalized approach is highly effective and helps build a connection to Liechtenstein as a destination. Topics such as nature, hiking, and family-friendly activities are particularly appealing to guests. The project reinforces the perception of Liechtenstein as a diverse travel destination in the heart of Europe.
- Increase visibility in the target markets of Switzerland and Southern Germany
- Position Liechtenstein as a "hidden gem"
- Bringing a wealth of experiences to life in a small space
- Cross-media campaign with coordinated measures (online, offline, on-site) for maximum impact
- Strengthen our strategic positioning as a smart destination
On site, a culinary lineup featuring regional chefs from Liechtenstein adds to the appeal and enhances the experience.
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